How Training Benefits
Our Customers
All real estate agents begin alike:
they take a licensing course. But that's where
the similarity ends. At Prudential California
Realty, a license is only a license to learn.
Our extensive ongoing training programs set the
standard for the industry. We know that superior
knowledge is the key to superior service, and
we support that conviction through educational
programs for sales agents, management and support
staff. A state-of-the-art training program and
a full-time Director of Education as well as on-site
coaching assure that Prudential California Realty
sales agents attain the high level of competence
we demand and clients should expect.
New associates at Prudential California Realty
begin their careers in our acclaimed "Action
Pack Career Development Program." Their new
broker skills are personally supported and enhanced
by Office Education Directors, assuring that even
our newest associates will possess the skills
and knowledge needed to get the job done right.
Our highly experienced Education Directors, themselves
successful sales agents, are the associate's partner
in their initial transactions. This provides the
customer with the solid experience and knowledge
of the Education Director and the unique energy
and enthusiasm of the new agents.
Prudential California Realty's experienced sales
agents regularly attend ongoing Advanced Education
Workshops, seminars and Continuing Education programs
at our Education Center. These programs update
and instill the essentials of our profession,
as well as the latest in marketing, financial,
legal and legislative changes. Each aspect of
the complex real estate world is addressed and
reviewed to assure up-to-the-minute knowledge.
Sales and Branch Managers, Assistant Managers
and Education Directors are prepared to offer
service to both the sales agent and the customer.
In addition to regularly scheduled management
team meetings, they also attend management development
programs to enhance their skills and knowledge
and to enable them to provide support in a wide
variety of business transactions.
The people behind the scenes at Prudential California
Realty are equally committed to excellence. The
smooth flow of essential paperwork requires a
capable and knowledgeable staff.
Training at Prudential California Realty is a
commitment. To serve our customers well, we must
be prepared and knowledgeable. To be prepared
and knowledgeable, we must be dedicated, make
the effort and constantly challenge ourselves
to improve.
Our customers expect a lot from Prudential California
Realty…and they should….we do, too!

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Agent Testimonials:
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